Kronki Biscuits

Kronki Biscuits is a line of healthy, kid-friendly treats for children aged 2+ and their parents, adhering to strict safety standards.

The project began with logo and typography development to create a friendly, appealing brand language. After client interviews and market research, I designed Kronki the crocodile—a simple, recognizable flat-vector mascot.

A vivid color palette reflects each flavor, with green symbolizing nature and health as the primary color. To contrast the flat graphics, I used photorealistic images of the biscuits, shot in a studio for sharpness and accurate color representation. Layered elements with blurred backgrounds added depth and vibrancy to the flat design.